Next Up←←

Terms of Service

Last updated: 2 August 2026

These terms govern The First 72, sold at nextup.ae. Please read them before you buy. By placing an order you accept them.

We have written them in plain English on purpose. Where a word carries a specific meaning in this contract, it is capitalised and defined in clause 3.

1. Who you are contracting with

The First 72 is operated by Duque LTD, a company registered in England and Wales under company number 13122478.

In these terms, we, us and Next Up mean Duque LTD. You means the business placing the Order.

2. Business customers only

The First 72 is sold for business and professional purposes.

By placing an Order you confirm that you are acting wholly or mainly for purposes relating to a trade, business, craft or profession, whether on your own behalf or for an organisation.

If you are forming a new business, you confirm that the Order relates to that intended business activity.

We accept Orders for business purposes. Orders placed wholly or mainly for personal, family or household purposes fall outside this service.

3. Words we use

Order — your purchase of The First 72 for one idea.

Start Time — the moment the payment provider confirms your payment succeeded.

Delivery Deadline — 72 consecutive hours after the Start Time.

First Version — the high-fidelity product deliverable described in clause 4.2.

Publishable First Version — a First Version that the Delivery Statement expressly identifies as ready to publish, as described in clause 4.3.

Delivery Statement — the written record we issue with the First Version, setting out what was delivered, in what form, and on what terms.

Technical Scope — the written description of how the First Release can be built, described in clause 4.4.

First Release — the release of the product described in the Technical Scope and priced in the Fixed Build Quotation.

Fixed Build Quotation — our fixed-price offer to build the First Release, described in clause 4.5.

Product Review — the conversation included in the price, described in clause 4.6.

Correction — a change we make because delivered work materially fails to match the agreed brief.

Revision Round — the one consolidated set of adjustments included in the price, described in clause 9.

Scope Change — a request that materially changes the product, described in clause 9.3.

Production Work — the work of building the product after The First 72, described in clause 10.

Background Materials — our own tools, component libraries, design systems, templates, checklists, methods and know-how, existing before your Order or developed independently of it.

Third-Party Services — hosting, domains, payment processors, APIs and other services operated by somebody other than us.

4. What we sell

4.1 The First 72

The First 72 is a 72-hour product-definition and first-version service.

You write your idea on a digital napkin and complete a three-step form: the napkin, your files, and payment.

Within the Delivery Deadline we provide:

  1. a First Version;
  2. a Technical Scope; and
  3. a Fixed Build Quotation.

A Product Review is included in the price and is scheduled separately after delivery.

The AED 4,500 payment covers The First 72. Production Work is contracted and paid for separately, unless the Delivery Statement expressly says that specified working elements form part of a Publishable First Version.

4.2 What the First Version is

The First Version is a high-fidelity product and design deliverable showing the principal screens, flow and interactions of the proposed product.

Unless the Delivery Statement expressly identifies it as a Publishable First Version, the First Version:

The exact delivery format is recorded in the Delivery Statement.

4.3 When a First Version is ready to publish

Where a project is focused enough to be completed within The First 72, we may identify the First Version as ready to publish.

A First Version is a Publishable First Version only where the Delivery Statement expressly says so. Absent that written statement, clause 4.2 applies in full.

Where we do identify one, the Delivery Statement states:

Unless we separately agree otherwise in writing, a Publishable First Version carries no ongoing commitment on hosting, uptime, monitoring, maintenance, security testing, accessibility conformance, regulatory compliance, search ranking or compatibility with future third-party changes.

4.4 What the Technical Scope contains

The Technical Scope describes the proposed First Release. It may include the product objective, core features, principal user flows, architecture direction, material integrations and dependencies, assumptions, exclusions and suggested production stages.

It is written to support a production decision.

Unless we expressly agree otherwise in writing, the Technical Scope is a description rather than a complete engineering specification, a security or penetration test, a legal or regulatory assessment, an accessibility audit, a guarantee that any Third-Party Service will remain available, or a guarantee of performance at an unstated scale.

4.5 The Fixed Build Quotation

The Fixed Build Quotation states a fixed price for producing the First Release described in the Technical Scope.

It remains open for acceptance for 21 calendar days after delivery.

The fixed price rests on the scope, assumptions, exclusions and customer responsibilities stated in the Technical Scope and in the quotation itself. The price changes only where:

  1. you request or approve a Scope Change;
  2. information you supplied is materially inaccurate or incomplete and changes the work required;
  3. a Third-Party Service that the quotation expressly excludes or treats as an allowance changes a fee or requirement; or
  4. we both agree another variation in writing.

We describe any proposed change in writing before we carry out the affected work. An additional charge applies only where you approve it in writing.

Accepting the Fixed Build Quotation commits us to Production Work once you accept it in the form we specify, the production terms or statement of work are accepted, and any stated initial production payment is received.

4.6 The Product Review

The price includes one Product Review.

It is held online, unless we both agree an in-person meeting in Dubai.

During the review we explain the First Version, the Technical Scope and the Fixed Build Quotation, and answer reasonable questions about them. The review itself includes no additional design or Production Work.

The Product Review may take place after the Delivery Deadline. It does not postpone delivery.

4.7 One idea, one Order

Each Order covers one business idea. A second idea is a second Order.

5. Placing an Order

Your Order is an offer to buy The First 72. The contract forms when we send you an order confirmation by email. Payment being taken by Stripe does not by itself form the contract.

We can decline an Order. If we do, we refund you in full and we are free to keep our reasons to ourselves. In practice we decline where the idea falls outside what we can usefully work on, where it would be unlawful, or where it conflicts with existing work.

6. Price, payment and tax

6.1 The price

The price of The First 72 is AED 4,500.

That is the total amount Duque LTD charges for The First 72, and it includes any UK VAT that Duque LTD is legally required to charge on the invoice.

You remain responsible for any reverse-charge, withholding, local tax, bank fee or similar obligation imposed directly on you by the law or payment system that applies to you, except where the law requires Duque LTD to collect it.

The invoice identifies the applicable tax treatment.

6.2 How you pay

Payment is taken in full at checkout through Stripe. Your card details go to Stripe and stay with them; they reach us at no stage, and we store none of them.

Stripe's own terms apply to the payment transaction.

6.3 Invoices

We issue an invoice for every Order, to the email address on the Order.

7. The 72 hours

7.1 When the clock starts

Your Order begins when you accept these terms, you submit the idea, and the payment provider confirms your payment succeeded.

That payment-confirmation timestamp is the Start Time. The Delivery Deadline is 72 consecutive hours after it.

7.2 How the clock runs

It runs continuously, including weekends and public holidays.

The clock keeps running while we ask ordinary clarification questions. Where you have yet to answer before the Delivery Deadline, we may complete the work using the idea and materials already supplied.

7.3 When delivery happens

Delivery occurs when we place the project files or the access link in your Next Up account, or send them to the email address used for the Order.

We issue a Delivery Statement with the First Version.

7.4 If we miss the Delivery Deadline

If we know we will miss it, we tell you promptly and offer either a revised deadline for your written acceptance, or a full refund of the AED 4,500.

The Refund and Cancellation Policy sets out how that works.

8. What you provide

You are responsible for:

Brand files and supporting documents are optional, unless we say otherwise before payment.

Where information you supply is materially inaccurate, incomplete or unlawful, we are responsible for the consequences only to the extent they arise from our own failure to work with reasonable care and skill.

9. Corrections, your Revision Round, and Scope Changes

9.1 Corrections

Where delivered work materially fails to reflect the agreed brief, tell us in writing within five calendar days after delivery, identifying the discrepancy.

We correct an accepted material discrepancy within a reasonable period, at no charge.

9.2 Your included Revision Round

The price includes one consolidated Revision Round.

Send the requested revisions together within five calendar days after delivery or, where the Product Review happens later, within five calendar days after the Product Review.

The Revision Round covers reasonable adjustments within the agreed product and design direction.

9.3 Scope Changes

A request is a Scope Change where it materially changes the product's purpose, target users, functionality, platform, architecture, integrations, content volume or visual direction.

Scope Changes fall outside The First 72 price. We quote for them separately.

9.4 Timing

The 72-hour Delivery Deadline applies to the initial delivery. It applies to Corrections, the Revision Round and Scope Changes only where we agree that separately in writing.

9.5 Acceptance

Where you report no material discrepancy and send no Revision Round within the applicable five-day period, the delivered work is treated as accepted for the purpose of closing The First 72.

10. Production Work

Production Work is separate from The First 72.

Where you accept the Fixed Build Quotation, the production relationship is governed by the accepted quotation, the Technical Scope, these terms where they apply, and any separate production agreement or statement of work.

Production dates, payment milestones, acceptance testing, maintenance, hosting and support are stated in the production documentation.

11. Domains, hosting and Third-Party Services

Unless the Delivery Statement or a production agreement says otherwise:

Where we create an account temporarily in order to deliver, the Delivery Statement explains how and when control passes to you.

12. Intellectual property

12.1 Your idea stays yours

Your idea, your napkin, your files and your business remain yours. Nothing here transfers them to us.

12.2 Your materials

You keep ownership of everything you supply.

You give us a limited licence to use, copy, adapt and share those materials with the people and service providers who need them to perform your Order. You confirm you hold the rights required to give us that licence.

12.3 The bespoke deliverables become yours

Once the AED 4,500 is paid in full, we assign to you the intellectual-property rights we own in the bespoke First Version and Technical Scope created specifically for your Order, subject to clauses 12.4 to 12.6.

That assignment happens automatically on full payment. You need ask for nothing and sign nothing. If you later need a separate signed assignment for an investor, an acquirer or a registry, tell us and we sign one at no charge.

To the extent the law allows, we waive our moral rights in those deliverables.

Until payment clears, we keep those rights.

12.4 Background Materials

We keep ownership of our Background Materials.

Where Background Materials are built into a deliverable, you get a perpetual, worldwide, non-exclusive, royalty-free licence to use them as part of that deliverable for your business purposes, including commercially.

12.5 Third-party and open-source materials

Third-party and open-source materials stay subject to their own licences. We can assign only rights we own.

Where a deliverable depends on such materials, the Delivery Statement or the Technical Scope identifies them.

12.6 Production code

Ownership and licence terms for Production Work are governed by the production agreement, and take effect according to its payment terms.

12.7 General knowledge

We may use general skills, ideas, experience and know-how retained in unaided memory, provided we disclose none of your Confidential Information and reproduce none of your bespoke deliverables.

12.8 What we will not do with your idea

We will not build your idea for ourselves, sell it, or hand it to a competitor.

13. Confidentiality and publication

13.1 Confidentiality

Each of us protects the other's non-public business, technical and commercial information, and uses it only for the project.

Confidential Information may be shared with employees, contractors and service providers who need it for the project and who are under appropriate confidentiality duties.

We are happy to sign your own NDA before you send anything. Ask us at hello@nextup.ae and we will review it.

13.2 Publication

We publish your name, logo, original submission, First Version, project result, testimonial or metrics only with your specific written permission for that use.

Permission for one form of publication authorises that form alone.

14. What we do and do not promise

14.1 What we promise

We perform The First 72 with reasonable care and skill, using people who know what they are doing.

14.2 The limits of the service

Unless we include it expressly in writing, The First 72 excludes legal advice, tax advice, regulatory certification, security audits, penetration testing, accessibility certification, production hosting, maintenance, support service levels, and any guarantee of investment, sales, traffic or user outcomes.

The First Version and the Technical Scope are prepared from the information reasonably available during the 72-hour period.

14.3 What lies outside our promise

You should assume none of the following, because we promise none of them:

Our deliverables are professional opinion and design work. They are not legal, tax, accounting, financial, regulatory or investment advice. Take proper advice before you rely on them for anything that matters.

15. Our liability

15.1 What we never limit

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else the law forbids us to limit.

15.2 What we exclude

Subject to clause 15.1, we are not liable for:

15.3 The cap

Subject to clause 15.1, our total liability arising out of or in connection with an Order is limited to the amount you paid us for that Order.

16. Cancellation and refunds

16.1 Work begins immediately

The service is built to deliver within 72 consecutive hours, so work may begin immediately after the Start Time.

16.2 Before the Start Time

You may cancel at any point before the Start Time and receive a full refund.

16.3 After the Start Time

After the Start Time, the AED 4,500 is non-refundable merely because you decide against continuing, change the idea, or no longer need the service.

This leaves untouched any remedy that cannot lawfully be excluded.

16.4 If the work materially fails to match the brief

The Correction process in clause 9.1 applies before a refund is considered, unless correction is impossible or inappropriate.

16.5 Duplicate or failed payments

We refund duplicate payments, and payments taken where we cannot accept the Order.

16.6 Projects we decline or stop

We may refuse or stop work involving unlawful content, infringement, fraud, abuse or material risk to others. Refund treatment then reflects the work already performed and any mandatory legal requirement.

16.7 The full policy

Cancellation and refunds are governed by our Refund and Cancellation Policy at https://nextup.ae/refunds, which forms part of these terms.

17. Things outside our control

Neither of us is liable for failure or delay caused by an event beyond reasonable control, including natural disaster, war, civil unrest, epidemic, government action, strike, failure of a public telecommunications network, and failure of a Third-Party Service on which delivery depends.

Where such an event delays us, we tell you as soon as we can and agree a new delivery date. Where the delay runs beyond 14 days, either of us may cancel and we refund you in full for work undelivered.

18. Complaints

Tell us first. Email hello@nextup.ae with your order reference and what went wrong.

We acknowledge within 2 business days and give you a substantive answer within 14 days.

19. Governing law and jurisdiction

These terms and each Order are governed by the laws of England and Wales.

The courts of England and Wales have jurisdiction, subject to any mandatory rule that applies to a particular dispute.

20. Changes to these terms

We update these terms from time to time. The current version is always at https://nextup.ae/terms, with the date at the top.

The version in force for your Order is the one published when you placed it. We keep a copy and send it to you on request.

21. The small print