How much does an MVP cost in Dubai?
Studios in Dubai publish MVP prices from AED 36,750 to AED 220,200, and the lowest fixed price named in public is AED 15,000. The First 72 costs AED 4,500 and returns a first version within 72 hours.
What do studios in Dubai actually publish?
Two of the larger studios in this market publish the same figures. An MVP is quoted at AED 36,750 to AED 220,200. A basic software product is quoted at AED 146,000 to AED 220,000 and takes 3 to 6 months. Individual developer time is billed at AED 73 to AED 110 an hour.
The lowest fixed price named anywhere in public is AED 15,000, for an MVP delivered in four to eight weeks. Every other studio on the same ranking answers "pricing on request", with timelines of eight to fourteen weeks.
The First 72 is AED 4,500. That is the whole price, published, with the deliverables named in the service agreement before anybody writes anything.
Why does the first quote usually arrive as a range?
Because the work is billed by the hour, and the number of hours depends on a scope that the first conversation exists to discover. A range is an honest answer to a question that has yet to be defined — which is why it arrives before the definition and stays a range until somebody pays for the definition.
That definition has a name and a price of its own. Both studios above quote a discovery and planning phase at AED 7,340 to AED 36,700, taking 1 to 4 weeks, and it produces documents rather than software.
The First 72 costs less than the floor of that discovery phase and returns a working prototype alongside the documents. That comparison is the entire reason this offer exists.
What does AED 4,500 include?
Four things, and they are the four terms the contract defines: a First Version, a Technical Scope, a Fixed Build Quotation, and a Product Review with one consolidated revision round.
The First Version is a high-fidelity prototype of the product. The Technical Scope describes how it gets built and with what. The Fixed Build Quotation is the price of building it in full — a single number, agreed before engineering starts.
Payment happens once, when the idea is submitted. What follows is a decision rather than an invoice: approve the quotation and the same team continues into engineering, testing and launch, on the scope already agreed.
How does a published price change the decision?
It moves the risk of the estimate from the buyer to the studio. When a build is billed hourly, every hour of discovery is spent by the person who came to find out whether the idea is worth building at all.
A fixed price also makes the decision small. AED 4,500 is a figure a founder can decide on alone, in an afternoon, which is a different kind of decision from a five-figure engagement that needs a board, a budget line and three meetings.
And it survives contact with a comparison. A price published on a page can be checked against every other price on every other page, which is the position a studio takes when it expects to win that comparison.
The First 72 · AED 4,500 · Delivered within 72 hours.
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Updated 2026-08-04